Apple’s “I’m a Mac / I’m a PC” ad campaign is receiving more of the sincerest form of flattery: imitation. Earlier we showed you Greenpeace’s clever “Think Green” campaign, encouraging Apple to adopt more eco-friendly manufacturing practices.
This time the issue is gay marriage: political blog Blue Jersey recently launched the "Think Equal" media campaign to support marriage equality for all couples. The video ads and grassroots lobbying campaign focuses on the differences between civil unions and marriage as the New Jersey legislature takes up the issue.
"We were dismayed that the state Supreme Court put off the decision on marriage equality to the legislature, where the political pressure could result in the passage of a civil unions law instead of real marriage equality," said Juan Melli, the lead blogger on Blue Jersey. "We needed to find a way to demonstrate to our legislators that full marriage rights for all couples are the only way to go."
"We've seen legal constructs like civil unions fail in the past, giving the appearance of equality but not the reality," said Jack Bohrer, a Blue Jersey blogger who co-wrote the scripts with Melli and produced the spots. "These ads are intended to demonstrate that civil unions look nice on paper, but they don't work in the real world."
Blue Jersey was able to film the ads with professional production, actors and musicians for less than $5,000 thanks to many people volunteering their talents and time for the project.